Food & Beverage
PureStart
Packaging design for a healthy baby food product, featuring playful visuals, soft colors, and clear nutritional information to communicate natural ingredients and safe nutrition for babies 6+ months
Client
PureStart
Industry
Food & Beverage
Services
Packaging Design
Timeline
2 Weeks
About the Client
About PureStart
PureStart is a family-first food brand committed to providing wholesome, safe, and nutritious meals for infants and toddlers. Their mission is to support early developmental stages with high-quality, transparently sourced ingredients that parents can trust.
Project Overview
The PureStart Baby Food Packaging was designed to communicate freshness, safety, and natural nutrition for infants starting their food journey. The goal of the packaging was to create a warm, friendly, and trustworthy visual experience that appeals to parents while remaining playful and inviting for baby related products.
The Challenge
Attractive Product Packaging
Designing the packaging for PureStart Baby Food required creating a visual system that would immediately communicate trust, safety, and nutritional value to parents while remaining warm and approachable for a baby-focused product
The Strategy
Strategic Direction
The packaging strategy focused on creating a design that communicates health, trust, and simplicity—three key factors parents look for when choosing baby food products. The goal was to ensure the packaging feels both nurturing and informative, while still standing out on the shelf.
Logo Design
Mark Construction
The wordmark pairs a bold geometric sans-serif with a hand-lettered ampersand that symbolizes the connection between farm and table. The wheat motif in the icon is abstracted into a minimal geometric form.
Visual Identity
Identity System
Color Palette
Fresh Green
#9AC04D
Bright Yellow
#FFF000
Tomato Red
#E93D13
Pure White
#FFFFFF
Olive Dark Green
#414D35
Typography System
Primary — Headlines
Montserrat
Aa Bb Cc Dd Ee Ff Gg
Secondary — Body
Asdonuts
Aa Bb Cc Dd Ee Ff Gg
Results & Impact
Measurable Impact
120+ Stores
Retail Placement
+70%
Brand Recognition
8
Product Lines Designed
+55%
Social Engagement